THE POWERFUL BENEFITS OF VIDEO

Video marketing is more important than ever, but we don't just produce great videos. We work with your team to create marketing strategies that get the highest return on investment for your budget.

Here's why you need to take advantage of video marketing, according to recent studies:

SALES AND MARKETING BENEFITS

Viewers connect with video in a way that's unparalleled by any other form of content. This is why it's the perfect tool to inspire your audience to take action, purchase, share with friends on social media, and get your business the exposure you need to grow.

  • 4X as many consumers prefer to watch a video about a product or service, compared to reading their website

  • 76.5% of small business owners who used video last year said it had a direct impact on revenue and growth

  • According to Facebook, video ads on social get 41% more clicks than still images and text

  • 90% of customers report that demonstration videos help them make purchasing decisions faster

  • Embedding videos in landing pages boosts conversion rates by up to 80%

Video is the most effective way to drive customers through the sales process to a purchasing decision. It's what consumers prefer, and it works across all mobile devices, and shares easily on social media platforms.

BRAND RECOGNITION AND ATTENTION

When it comes to building brand awareness, trust is the quality that you can never have too much of. Telling your company story through "about us" videos while talking about what your company does, why they do it, and who it benefits, allows your customers to build trust, and view your company as an ally they want to do business with. 

  • 4X as many people remember a video about a brand or product they've watched in the last month, compared to reading an article

  • Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words

  • Video is processed 60,000 times faster than text by the human brain

  • Testimonials are the most effective way to show customer or client success stories using your product or service, which builds confidence in you as a legitimate and caring business


SEARCH ENGINE OPTIMIZATION

Video is now the most important factor to elevate your website's position to the top of Google and others' increasingly vital search results. The reason for this is that video dramatically increases a buyers time spent on your website learning about your product or service, which google interprets as a "relevant" website to the customers initial search.

  • Video attracts 3X more organic inbound links from search than website's without it
  • Youtube is now the second largest search engine in the world 
  • Drives 2-3X more unique monthly site visits across the board
  • Video can show up separately at the top of google, and increases click-through rates from Search by 41%
  • 65% of Business decision makers visit a company's website after watching a branded video

Not just any old video will work though. You need a quality video that's relevant, on message, and visually stimulating to ensure customers want to watch your video, and not quickly bounce to another company that provides the information they desire. As we all know, if customers can't find your digital storefront, your business will suffer.