SEARCH ENGINE OPTIMIZATION
Video is now the most important factor to elevate your website's position to the top of Google and others' increasingly vital search results. The reason for this is that video dramatically increases a buyers time spent on your website learning about your product or service, which google interprets as a "relevant" website to the customers initial search.
- Video attracts 3X more organic inbound links from search than website's without it
- Youtube is now the second largest search engine in the world
- Drives 2-3X more unique monthly site visits across the board
- Video can show up separately at the top of google, and increases click-through rates from Search by 41%
- 65% of Business decision makers visit a company's website after watching a branded video
Not just any old video will work though. You need a quality video that's relevant, on message, and visually stimulating to ensure customers want to watch your video, and not quickly bounce to another company that provides the information they desire. As we all know, if customers can't find your digital storefront, your business will suffer.